Brand Guidelines
Design meets your vision.
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Design meets your vision.
Grafica Group is a design, branding, web development and marketing consultancy with global reach. We help visionary leaders stand out through bold ideas, creative innovation and cutting-edge technology.
Distinction begins here. We turn a vision into a brand people recognize, remember and choose.
Drive our clients' growth with design and technology solutions that turn their vision into measurable results.
To be the go-to partner for companies that aspire to stand out, wherever they are in the world.
That every brand we work with communicates with clarity, professionalism and an identity impossible to mistake.
We look for the idea that breaks the mold, not the safest one.
Cutting-edge tools at the service of design and business.
We design to stand out, never to blend in.
Real support and personalization from start to finish.
Wherever you are, we deliver. We think without borders.
Our logo combines a symbol —a hexagon holding a spark shaped like a moving “G”— with the GRAFICA GROUP wordmark. The hexagon conveys solidity and technology; the spark, creative energy and vision.
The mark. A blue→violet gradient hexagon with the spark/“G”. Works on its own in small spaces (avatars, favicon, stamps).
The word GRAFICA in Outfit ExtraBold and GROUP in spaced small caps. The typeface is never altered or replaced.
The symbol + wordmark together form the full signature: the version to use by default.
The logo needs a protective area free of text, images or other elements. It is defined by the unit X, equal to the height of the symbol. Respecting this margin ensures legibility and presence on any medium.
The logo is applied on black, white or the corporate gradient. On dark backgrounds, the symbol keeps its gradient and the text turns white. On light backgrounds, the positive version is used.
Allowed backgrounds
For single-ink printing, engraving or media that don't allow color, use the logo in black (positive) or white (negative).
Square versions of the symbol for social avatars, favicon and app. Always use them on their own background, without cropping or distorting the symbol.
Black and white build the sober, professional base. Blue and electric violet, joined in a gradient, bring the technological energy that sets Grafica Group apart. Tap any color to copy its value.
The gradient and vivid colors are reserved for accents, headlines and the logo itself. The base always breathes in black and white to keep the tone professional.
Outfit is the corporate typeface: a clean, contemporary geometric sans that conveys technology and precision. Its wide range of weights —from Thin to Black— covers everything from large headlines to body text and data, keeping a single visual voice.
The system carries consistently across stationery, social, digital interfaces and any touchpoint. Black as the canvas, the gradient as accent and Outfit as the voice.
Grafica Group's voice is professional yet approachable, confident without being arrogant, clear before technical. We talk about what the client gains, not the inner workings.
Brand Guidelines · Grafica Group · v1.0 — 2026 · Confidential document